Nashville · Operations · Software · Data

Make the busywork
disappear.

We automate your operations, build the custom applications your team runs the business on, and turn your data into decisions you can trust. Development and operations first. Marketing when you need it.

0 busywork tasks clearedlive field · since you arrived

Every dot is a task. The glowing ones are busywork. Watch them go.

$14.2Mrevenue of a product brand we co-founded and built from zero
$45M+in sales through our own multi-city retail operation
17+years our founder has built companies and the systems behind them
8,600+stores adopted a system we co-developed

What we do

Three things, done properly.

Most companies run on spreadsheets, memory and tools that do not talk to each other. We replace that with a system: automated operations, an application built for your business, and numbers you can trust.

01

Operations automation

The work that eats your week, done by the system: quotes, follow-ups, scheduling, invoices, reports, pricing. It runs while you lead.

Business automationAssistants from scratchDynamic pricingAlways-on service
02

Custom applications

The application your team actually runs the business on. Built from scratch around how you work, so it is accurate, fast and yours.

Internal toolsStore buildsMarketplace opsIntegrations
03

Data and analysis

Your whole business on one screen, live. Real-time profit and loss, forecasts, and research that says where to go next.

One-screen dashboardReal-time P&LForecastingMarket research
04

Marketing, when you need it

Websites, branding, packaging, creative and advertising with dashboards attached. We do it well. We just lead with the operation.

Control room

What running itself looks like.

A live view of a business on Mago. The numbers update themselves, and the log shows work getting done without anyone touching it.

An illustrative dashboard: revenue, orders and hours saved, a profit chart, and a running log of automated tasks.

01

Operations automation

  • Business automationQuotes, follow-ups, scheduling, invoices, reports. The work that eats your week runs on its own, so your team works on what grows the company.
  • Assistants built from scratchNot a chatbot off the shelf. Assistants built around your data, your voice and your rules, from front desk to back office.
  • Whole-business transformationWe audit every corner of the operation, find where automation pays for itself, and roll it out step by step.
  • Dynamic pricing and market watchSystems that watch your market around the clock and adjust your prices automatically. Built for our own brands first.
  • Always-on customer serviceEvery customer answered in seconds, day and night, on chat, email or phone. Questions answered, appointments booked.
  • Team training and adoptionYour team actually using the new tools. Hands-on training built around real workflows, so it sticks after we leave.
02

Custom applications

  • Internal toolsThe application your team runs the business on, built from scratch around how you actually work. Accurate, fast, yours.
  • Store buildsShopify, WooCommerce or fully custom. Stores designed to convert and built to run with as little hand work as possible.
  • Marketplace operationsListings, pricing, advertising and inventory on Amazon and beyond, run like an operation instead of an experiment.
  • IntegrationsStore, ads, accounting, spreadsheets and bank feeds connected, so every number agrees with every other number.
03

Data and analysis

  • Whole business, one screenSales, costs, ads, inventory, cash. Everything that matters, live, in one place. No more logging into six tools.
  • Real-time profit and lossYour books wired to your storefronts and bank feeds. A P&L that updates itself, not a spreadsheet you dread.
  • All your data, connectedEvery source piped into one model, cleaned and matched, so your numbers finally tell one story.
  • Forecasting and trendsDemand, cash, inventory and seasonality, seen before they happen. Decisions on data, not gut feel.
  • Market and audience researchDemographic and market analysis that says where to open, launch or expand next. We have picked winning locations with it ourselves.
04

Marketing, when you need it

  • Websites and brandingSites and identities that match the quality of the operation behind them.
  • Packaging and product designThe thing that ends up in someone's hands, designed to look as good as it works.
  • Ad and campaign creativeCreative that earns the click where people actually buy.
  • ContentUseful content that keeps customers coming back.
  • Advertising with dashboards attachedGoogle, Amazon, Meta. Every dollar reports back to you.

How it works

From audit to running itself.

01

Audit

We go through your operations, tools, numbers and market, and hand you a written plan worth keeping whether or not you hire us.

Written plan
02

Blueprint

We design the system: which automations, which application, which data flows, in what order, and what each one pays back.

Priced roadmap
03

Build

We build it from scratch, connect it to the tools you already use, and test it against your real work before it goes live.

Live in weeks
04

Run and improve

Your team runs it. We watch the numbers, fix what drifts and keep adding what pays. The busywork stays gone.

Keeps paying back

Work

Companies we built, and built for.

Our own brands and operations first, then our clients. The numbers below are real.

Product brand

From zero to an eight-figure brand.

We co-founded a product brand and built everything behind it: the operations, the pricing systems, the marketplace machine, the reporting. It grew from nothing to national retail.

$14.2Mannual revenue

Retail operation

A multi-city retail business, run by its numbers.

Our own stores across several cities, with live dashboards for sales, inventory and cash, and the busywork automated out of the back office.

$45M+in sales

Platform

A system adopted by thousands of stores.

We co-developed a system for independent retailers. It spread store by store until it was running inside thousands of locations nationwide.

8,600+stores on the system

Operator since 2009

Seventeen years of building the thing itself.

Brands, stores, teams and the software behind them. Every automation we sell, we ran on our own companies first.

17+years building

Why Mago

Built by operators, not consultants.

We do not read you a slide deck. We have run the companies, and we run them on what we build.

We run on it

Every automation we sell runs inside our own companies first. If it breaks, we feel it before you do.

Built from scratch

Nothing off the shelf bent to fit. Your tools are designed around how your business actually works.

Honest numbers

Dashboards show you the truth, including the parts that hurt. Decisions get made on real data.

You stay in control

Your team owns the tools and uses them every day. The system supports your people. It does not replace them.

Built and run by Sina Alviri, Nashville. Operator since 2009: product brands, retail, logistics and the software behind each of them. You work with the person who built it.

Founder-level advisory

Advice from someone who has actually built it.

We co-founded and ran an eight-figure product brand and operated a multi-city retail business. Every engagement starts with an audit of your operations, tools, numbers and market, and a written plan worth keeping whether or not you hire us to build it.

Contact

Tell us what is eating your week.

One call, then an audit. You get a written plan either way.

  1. 01A 30-minute call about your operation and where the time goes.
  2. 02An audit of your tools, numbers and workflows.
  3. 03A written plan: what to automate first, what to build, and what it pays back.

We reply within one business day.